Promoting Martha’s Meadow
A Community Rewilding Project
Client / Sector: CPRE Norfolk & Local Landowners / Environment & Charity
Services: Event Marketing, Content Creation, Community Engagement, Design
Summary: I helped promote Martha’s Meadow – a privately rewilded space in Norfolk – as a shared community resource through event support, marketing, and materials design.
Challenge
Raise awareness of the meadow’s purpose and encourage community involvement, using marketing that could be reused long-term.
What I Did
- Created a reusable print-ready leaflet introducing the meadow and its ethos
- Designed a new visual identity and logo to unify future communications
- Wrote and promoted social media content for a launch event
- Designed a poster and on-site banner for the Awareness Day
- Attended and supported the Butterfly Conservation Day, contributing counts and follow-up content
Outcome / Impact
Increased community engagement, strong turnout at the event, and a ready-made suite of materials to support future use of the meadow by charities and groups.
Skills Used
Community Engagement, Content Strategy, Graphic Design, Environmental Marketing, Event Promotion, Fundraising
Training & Admin System Launch
For a UK Training Provider
Client / Sector: Confidential / Training & CPD
Services: Systems Design, Course Structuring, Platform Build, Automation, User Experience
Summary: I led the design and delivery of a branded learning system using the Cademy platform to support on-demand and classroom training.
Challenge
The client’s existing training processes were fragmented and admin-heavy, with no consistent learner journey.
What I Did
- Built branded course templates for online and classroom-based training
- Structured learner journeys for CPD courses
- Set up automated workflows for enrolment, reminders, and certificates
- Created internal admin guides and tracking tools
Outcome / Impact
A professional, consistent learning experience with drastically reduced manual admin and improved client and learner satisfaction.
Skills Used
Learning Experience Design, Workflow Automation, Platform Integration, Project Management, Branding
Multi-Brand PPC Restructure
For a UK-Based Company
Client / Sector: Confidential / Multi-Brand Services
Services: Google Ads Restructure, Keyword Strategy, Conversion Tracking, Campaign Optimisation
Summary: I restructured and optimised PPC campaigns across multiple brands under a UK-based group, focusing on ROI and lead quality.
Challenge
The existing campaigns were fragmented, inefficient, and lacked meaningful tracking.
What I Did
- Rebuilt campaigns with brand-specific, high-intent keywords
- Implemented shared negative keyword lists across all accounts
- Reduced wasted spend and optimised daily budgets
- Collaborated on tag setup and improved attribution pathways
- Built reporting frameworks to clarify results and scale up effectively
Outcome / Impact
Improved lead quality, reduced cost per acquisition, and a repeatable structure for future brand or regional expansion.
Skills Used
PPC Strategy, Keyword Research, Conversion Optimisation, Multi-Brand Management, Analytics
Newsletter Creation
Across Charity, Community & Client Audiences
Client / Sector: Various / Charity, Training, Community
Services: Newsletter Planning, Copywriting, Design, Audience Segmentation, Tone of Voice
Summary: I’ve planned, created, and managed newsletters for internal teams, external supporters, volunteers, and community groups.
Challenge
Keep varied audiences informed and engaged with clear, purpose-led communications.
What I Did
- Edited and redesigned a local village magazine to refresh its structure and tone
- Created internal & external newsletters for a training organisation to share updates, platform changes, and industry insights
- Designed supporter & volunteer updates for a small charity, including photo-led stories, fundraising updates, and CTAs
Outcome / Impact
Increased engagement across all channels, improved consistency in tone of voice, and stronger relationships with stakeholders.
Skills Used
Content Strategy, Audience Segmentation, Editorial Planning, Copywriting, Layout Design