Expertise. Intuition. Ingenuity.
Website Design & Build
I have been building websites for over 25 years and while the technology and the way people use the internet has changed the website function has essentially remained the same - to get more visitors. With my many years of experience and exposure to different technologies, I can offer a whole range of services from building your website to updating and maintaining your existing one. Ensuring that the customer journey is highly optimised means your customers convert and make your website work for you.
Social Media
Whether you already have some social media presence or you are starting from nothing I can build a social media strategy that works for you. Being connected on social is a must-have these days and getting your strategy right for each platform can be daunting. Let me help you find your potential customers and speak to them on the platform and in a language that resonates with them.
Paid Advertising
Paid advertising refers to PPC Pay-per-click) and advertising on social media. Paid advertising can use the audience information and marketing collateral you already have to reach a wider audience with a much smaller budget. A good paid advertising strategy will improve traffic to your website and generate leads for your business. Paid advertising should only be undertaken once you have a robust website, social media channels and marketing collateral. Ensuring you speak to your customers in the right way on the right platforms will make your paid advertising work hard from day one.
Environmental and Non-Profit Marketing
With specialised expertise in environmental and non-profit marketing, I excel in developing and executing impactful fundraising campaigns. Whether your goal is to increase donations, attract sponsors, or launch successful fundraising events, I can craft a comprehensive marketing strategy tailored to maximise your reach and impact.
My proven success in fundraising and community engagement ensures that your campaigns resonate with your audience and drive meaningful results. Let's work together to create compelling campaigns that support your mission and foster lasting community support.
Analytics
Now this is where the good stuff happens! Understanding how your customers are searching for you and which platforms they are searching are key to your marketing strategy. It could be that you are missing out on an important keyword on your website that people are looking for meaning you are missing out on traffic. Or perhaps you need to consolidate existing data? With over 25 years of data-driven experience, I can make your data work for you.
I will start your journey by benchmarking existing forms of marketing then use the data on an ongoing basis to measure success so you know you are getting a return on investment.
Email Marketing
You may already have a mailing list or you are looking to start building one. Email marketing is a very powerful tool allowing you to get directly in front of your customers, talking to them not only about your products but also about thought leadership. Show them you understand their issues and concerns and want to talk them through some of the hot topics in your area at the moment.
A good email marketing strategy will allow you to grow your audience and keep them interested in your products and services until they are ready to convert.
Marketing Collateral
Building your brand and having the right message across all your marketing collateral is key to presenting a consistent message to your customers. I can create new or enhance existing collateral to support your marketing strategy. It is very important that when your potential customer sees something you have produced that it has a consistent look and feel so they start to feel comfortable with your brand.
I will start by reviewing your current collateral then working with you I will suggest areas for improvement and carry that work out for you.